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…If you want happiness, then you must learn how to love God. You are trying to love somebody, but you are being frustrated, foiled. Because except God, nobody is loving object. And if you love God, then naturally you love everything because God is everything. The example is that if you pour water on the root of the tree, it goes everywhere—to the twigs, to the leaves, to the flowers, everywhere.
That technique is love of Godhead. If you learn, it doesn’t matter what religion you profess. It is no concern. We do not say that “You become Hindu,” “You become Muslim,” or “Christian.” No. We say that “You become lover of God.” You learn how to love God. Your loving propensity is there, but it is being misplaced. It is placed on dog instead of God; therefore you are unhappy. When your loving propensity will be placed in the proper place, you will be happy. This is Kṛṣṇa consciousness, love of Godhead. (from Lecture)
Lecture by Srila Prabhupada
London, August 11, 1971
Prabhupāda: I have to speak something? So we are worshiping Rādhā-Mādhava, the lover or enjoyer of Rādhārāṇī. [break] Govindam ādi-puruṣaṁ tam ahaṁ bhajāmi **
The Hare Krishna Movement 