…So if we want to have eternal life, full of knowledge and blissfulness, then we must take to Kṛṣṇa consciousness. Our, this Kṛṣṇa consciousness movement is the greatest welfare activities in the human society. We are giving information to every man, without any discrimination of cast, creed, or color, that every human being especially, not only human being, all living entities, including the animals, beasts, birds, trees, aquatics—everyone—they can achieve to the highest perfection of life by this Kṛṣṇa consciousness. But especially the extra intelligence of the human being can be utilized to realize Kṛṣṇa. If we don’t do that, we are missing a great opportunity. So our request to everyone is to understand this philosophy of Kṛṣṇa consciousness. (Ratha-yātrā Lecture, June 27, 1971, San Francisco)
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The Hare Krishna Movement 