Thanks to Sudarshan das for submitting this picture
…We have formed this International Society for Krishna Consciousness in order to teach people what they have forgotten. In this material world, we have forgotten the service of Rādhā-Kṛṣṇa; therefore we have become servants of māyā, the senses. Therefore, in this Society we are saying, “You are serving your senses. Now just turn your service to Rādhā and Kṛṣṇa, and you will be happy. You have to render service—either to māyā [illusion], the senses, or to Śrī Śrī Rādhā-Kṛṣṇa.”
In this world, everyone is serving the senses, but people are not satisfied. No one can be satisfied, because the senses are always demanding more gratification, and this means that we are constantly having to serve the senses. In any case, our position as servant remains the same. It is a question of whether we want to be happy in our service. It is the verdict of Bhagavad-gītā and the other Vedic scriptures that we will never be happy trying to serve our senses, for they are only sources of misery. Therefore Lord Caitanya Mahāprabhu prays to be situated in Kṛṣṇa’s service. He also prays,
ayi nanda-tanuja kiṅkaraṁ
patitaṁ māṁ viṣame bhavāmbudhau
kṛpayā tava pāda-paṅkaja-
sthita-dhūlī-sadṛśaṁ vicintaya
“O son of Mahārāja Nanda [Kṛṣṇa], I am Your eternal servitor, yet somehow or other I have fallen into the ocean of birth and death. Please pick me up from this ocean of death and place me as one of the atoms at Your lotus feet.” (Śikṣāṣṭaka 5) This is another way of asking Kṛṣṇa to engage us in His service…
The Path of Perfection
By His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Chapter 8
Failure and Success in Yoga
full chapter More
The Hare Krishna Movement 