…I have not bribed these American and European boys to become Krishna conscious. I have no money. When I went to America, I had only seven dollars. One hour’s expenditure in New York. There is no question of bribing them. But they heard about Krishna. I was reading Bhagavad-gita on the street, in the park, and chanting. They heard, and they came to me. They became attracted. Why?
Just Give Them Chance to Hear About Krishna
Srimad-Bhagavatam Lecture 1.2.17 Vrndavana, October 28, 1972
By His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
srnvatam sva-kathah krsnah
hrdy antah-stho hy abhadrani
vidhunoti suhrt satam
Translation: “Sri Krishna, the Personality of Godhead, who is the Paramatma, Supersoul, in everyone’s heart and the benefactor of the truthful devotee, cleanses desire for material enjoyment from the heart of the devotee who relishes His messages, which are in themselves virtuous when properly heard and chanted.”
There is a English proverb that “God helps him who tries to help himself”. That is a English proverb. So to become Krsna conscious is not very difficult thing. People have no taste. They do not understand the importance of this Krsna consciousness movement. But this is the only way by which one can become perfect and happy.
It is confirmed in the Bhagavad-gita that just to become happy and peaceful one has to learn three things.
jnatva mam santim rcchati
If you want… Because the problem is that we want to be happy and peaceful. Everyone says, “I want peace. There is no peace in my mind.” That is a general understanding. Nobody can say that “I am completely happy and peaceful.” No, that is not possible. The material world is made in such a way that you cannot feel happy. That is not possible. First of all, we have come to this material world to enjoy sense gratification, but that is not our proper business. Our proper business is to satisfy the senses of Krsna, not our senses. So because we have deviated from our original position, therefore it is always a perplexity of our life. But due to illusion we cannot understand it.