Importance of Hari Nama Sankirtan
Excerpted from letters and lectures by Srila Prabhupada
…I think you should try to always have Sankirtana going on. All other things are subsidiary. This chanting is our life and soul, so we must arrange our program now so that there will be as much chanting on the streets and at college engagements as possible.
…Outdoor kirtana must be done, even at the cost of suspending all editorial work. That is your first and foremost business. Temple worship is not so important. If need be, the whole temple can be locked, but the outdoor kirtana cannot be stopped.
…Your business is not to, I mean to say, satisfy the crowd. Your business is satisfy Kṛṣṇa, and then crowd will be automatically satisfied. We are not going to please the crowd. We are going to give them something, Kṛṣṇa. So you should be very much careful whether you are delivering Kṛṣṇa in the right way. Then they’ll be satisfied. Your only business should be to satisfy Kṛṣṇa.
The Hare Krishna Movement 