Importance of Hari Nama Sankirtan
Excerpted from letters and lectures by Srila Prabhupada
…I think you should try to always have Sankirtana going on. All other things are subsidiary. This chanting is our life and soul, so we must arrange our program now so that there will be as much chanting on the streets and at college engagements as possible.
…Outdoor kirtana must be done, even at the cost of suspending all editorial work. That is your first and foremost business. Temple worship is not so important. If need be, the whole temple can be locked, but the outdoor kirtana cannot be stopped.
…Your business is not to, I mean to say, satisfy the crowd. Your business is satisfy Kṛṣṇa, and then crowd will be automatically satisfied. We are not going to please the crowd. We are going to give them something, Kṛṣṇa. So you should be very much careful whether you are delivering Kṛṣṇa in the right way. Then they’ll be satisfied. Your only business should be to satisfy Kṛṣṇa.
As Much Chanting On the Streets As Possiable
Regarding your questions about Sankirtana Party, I think you should try to always have Sankirtana going on. All other things are subsidiary. This chanting is our life and soul, so we must arrange our program now so that there will be as much chanting on the streets and at college engagements as possible. On May 12th, we had a very successful engagement at Ohio State University, and over one thousand boys and girls were chanting and dancing along with us. So this policy should be continued as far as possible. (Letter to Satsvarupa dasa / May 14, 1969)
If Need Be, the Whole Temple Can Be Locked
Please accept my blessings. I am in due receipt of your letter dated May 14, 1969, and I have received a similar letter from Brahmananda also that you are finding some difficulty in keeping pace regularly with the routine work. My advice to you under the circumstances is that at least for one hour you must all go to have Sankirtana outside on the streets or in the park. That is your life and soul, first business. The next business is completing the chanting of 16 rounds every day. The next business is your editing, and if you find extra time, then you can attend the temple ceremonies. Otherwise you can stop these activities, but outdoor kirtana, your editing work and chanting of 16 rounds must be done. Outdoor kirtana must be done, even at the cost of suspending all editorial work. That is your first and foremost business. Temple worship is not so important. If need be, the whole temple can be locked, but the outdoor kirtana cannot be stopped. (Letter to Rayarama dasa / May 17, 1969)
Your Business Is to Satisfy Krishna
Madhudviṣa: Prabhupāda, when we’re out on saṅkīrtana, chanting, what would be the best way for us to engage the crowd to become participants in the chant with us? What would be the best of…
Prabhupāda: Best way you go on chanting. Your business is not to, I mean to say, satisfy the crowd. Your business is satisfy Kṛṣṇa, and then crowd will be automatically satisfied. We are not going to please the crowd. We are going to give them something, Kṛṣṇa. So you should be very much careful whether you are delivering Kṛṣṇa in the right way. Then they’ll be satisfied. Your only business should be to satisfy Kṛṣṇa. Then everything will be satisfied. Tasmin tuṣṭe jagat tuṣṭa. If Kṛṣṇa is satisfied, then whole world is satisfied. If you pour water on the root, then it is automatically distributed in every parts of the tree. So Kṛṣṇa is the big tree, root of the big tree, and you take to watering Kṛṣṇa, chant Hare Kṛṣṇa and follow the rules and regulation, everything will be all right. (Lecture on Bhagavad-gita, 7.1 / Los Angeles, December 2, 1968)
The Hare Krishna Movement 