Continuing with our series on the Nectar of Iststuction (Upadeśāmṛta), we are posting Text 7, the very important instructions given by Śrīla Rūpa Gosvāmī on chanting the holy names of the Lord.
The holy name, character, pastimes and activities of Kṛṣṇa are all transcendentally sweet like sugar candy. Although the tongue of one afflicted by the jaundice of avidyā [ignorance] cannot taste anything sweet, it is wonderful that simply by carefully chanting these sweet names every day, a natural relish awakens within his tongue, and his disease is gradually destroyed at the root.
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The Hare Krishna Movement 