…I am very glad to know that George is interested in recording some Krishna Consciousness album, and it is very happy news. I request you and, through you, your friends, George and John, to make a nice Hare Krishna record sung by the most popular Beatles and assisted by our devotees. That will be very nice. I have all encouragement for you for this purpose. Try to make this Hare Krishna Movement popular through any source that is possible. That is our business. (from Srila Prabhupada letter to Syamasundara das June 29, 1969)
…Regarding the Beatles, if they chant the Hare Krishna Mantra, give them all facilities. Because if they make some Hare Krishna record, that will be widespread, and we want simply that the Hare Krishna Mantra may be very popular all over the world. We do not care for any profit out of it. We should not try to make a profit out of the Hare Krishna Mantra; then our spiritual enlightenment will be hampered. (from Srila Prabhupada letter to Mukunda das July 2, 1969)
The Hare Krishna Movement 