“Kṛṣṇa is within you. He is sitting within your heart as a friend, not as an enemy. Kṛṣṇa is always your friend. Suhṛdaṁ sarva-bhūtānām (BG 5.29). You are searching out friends to talk with, to joke with, to love. Kṛṣṇa is sitting there for that purpose.
If you love Kṛṣṇa, if you make friendship with Kṛṣṇa, if you love Kṛṣṇa, then your life will be successful. You haven’t got to search out any other friend. The friend is already there. Either you are a boy or a girl, you will find a nice friend within yourself.
That is yoga system, when you realize this friend. So this friend is so nice, as soon as you become little inclined to hear about Him, śṛṇvatāṁ sva-kathāḥ—about Kṛṣṇa, not any other nonsense talks, simply about Kṛṣṇa — then Kṛṣṇa will be so pleased.”
Srila A.C. Bhaktivedanta Swami Maharaja Lecture, New Vrindaban, June 7, 1969
The Hare Krishna Movement 