On November 3rd the festival known as Govardhana Pūjā is celebrated.
The sacrifice known as Govardhana Pūjā is observed in the Kṛṣṇa consciousness movement. Lord Caitanya has recommended that since Kṛṣṇa is worshipable, so His land, Vṛndāvana and Govardhana Hill, are also worshipable. To confirm this statement, Lord Kṛṣṇa said that Govardhana Pūjā is as good as worship of Him. From that day, the Govardhana Pūjā has been still going on and is known as Annakūṭa. In all the temples of Vṛndāvana or outside of Vṛndāvana, huge quantities of food are prepared in this ceremony and are very sumptuously distributed to the general population. Sometimes the food is thrown to the crowds, and they enjoy collecting it off the ground. From these instances, we can understand that prasādam offered to Kṛṣṇa never becomes polluted or contaminated, even if it is thrown on the ground. The people, therefore, collect it and eat with great satisfaction. (Kṛṣṇa, The Supreme Personality of Godhead, chapter 24)
…Formerly, at the end of Dvāpara-yuga, all the cowherd men of Vṛndāvana had arranged to worship King Indra, but they gave this worship up, following the advice of Kṛṣṇa. Instead, they performed a ceremony whereby they worshiped the cows, brāhmaṇas and Govardhana Hill. At that time Kṛṣṇa expanded Himself and declared, “I am Govardhana Hill.” In this way He accepted all the paraphernalia and food offered to Govardhana Hill. (from purport of Sri Caitanya-caritamrta, Madhya-lila 4.86)
The Hare Krishna Movement 