Engage your mind always in thinking of Me, offer obeisances and worship Me. Being completely absorbed in Me, surely you will come to Me. (Bg 9.34)
This is perhaps my favorite sloka from the Bhagavad-gita As It Is. “Always think of Me”, this for me is the essence of Krsna consciousness. Srila Prabhupada once said that “Krsna consciousness is so simple, you can miss it”. Thinking of Krsna, is Krsna consciousness. We have posted one of two lectures Srila Prabhupada gave on this very important verse.
Bhagavad-gītā Lecture 9.34
By His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
New York, December 26, 1966
Prabhupāda:
man-manā bhava mad-bhakto
mad-yājī māṁ namaskuru
mām evaiṣyasi yuktvaivam
ātmānaṁ mat-parāyaṇaḥ
[Bg. 9.34]
This śloka, this verse we have already finished. The conclusion of the Ninth Chapter of Śrīmad Bhagavad-gītā, that, the Lord says that, man-manā bhava mad-bhaktaḥ. “Just always think of Me. Just become My devotee. And, if you want to worship, just worship Me.”
Full Lecture More
The Hare Krishna Movement 