…When Lord Caitanya talked with the great devotee Ramananda Raya, the Lord asked him, “What is the basic principle of human life?” Ramananda Raya answered that human civilization begins when varnasrama-dharma is accepted. Before coming to the standard of varnasrama-dharma there is no question of human civilization. Therefore, the Krsna consciousness movement is trying to establish this right system of human civilization, which is known as Krsna consciousness, or daiva-varnasrama—divine culture.
Divine Culture
By His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Excerpted from ‘Back To Godhead 1974, Vol 1, No. 68
There is a misconception that the Krsna consciousness movement represents the Hindu religion. In act, however, Krsna consciousness is in no way a faith or religion that seeks to defeat other faiths or religions. Rather, it is an essential cultural movement for the entire human society and does not consider any particular sectarian faith. This cultural movement is especially meant to educate people in how they can love God.
Sometimes Indians both inside and outside of India think that we are preaching the Hindu religion, but actually we are not. One will not find the word “Hindu” in Bhagavad-gita. Indeed, there is no such word as “Hindu” in the entire Vedic literature. This word has been introduced by the Muslims from provinces next to India, such as Afghanistan, Baluchisthan and Persia. There is a river called “Sindhu” bordering the northwestern provinces of India, and since the Muslims there could not pronounce “Sindhu” properly, instead they called the river “Hindu,” and the inhabitants of this tract of land they called “Hindus.” In India, according to the Vedic language, the Europeans are called mlecchas or yavanas. Similarly, “Hindu” is a name given by the Muslims.
The Hare Krishna Movement 