The following excerpt from a letter written by Srila Prabhupada was circulated on Facebook last week, and my wife read it aloud to me. It was very informative in that it explained our position on vegetarian vs. non-vegetarian, and the benefits of eating Krsna prasadam (food offered first to the Lord).
…Regarding propaganda against animal slaughter in BTG. Please do not print any picture showing how a cow is being murdered in our BTG. This will pollute the whole atmosphere. We are not meant for moving anyone’s sentiment against animal slaughter, we are neither Buddhists or Jains, whose main propaganda is against animal slaughter. Even the so-called vegetarians who do not take Krishna prasadam are as much sinful as the non-vegetarians. Our propaganda is different, to make people Krishna Conscious, which automatically makes them sympathetic against any kind of animal slaughter. According to Srimad-Bhagavatam, one living entity subsists on the life of other living entities, either vegetarian or non-vegetarian. But we are neither of them. We are not vegetarian nor non-vegetarian. We are transcendental. We are concerned with Krishna Prasadam. Try to popularize Krishna Prasadam as you have already done. People will naturally become vegetarian without any ghastly propaganda.
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The Hare Krishna Movement 