…The purpose of this Kṛṣṇa consciousness movement is to inform everyone that no one is superior to Kṛṣṇa, God. Because many young Americans and Europeans are fortunate and know nothing of any hodgepodge god, they have taken this bona fide Kṛṣṇa consciousness movement seriously. Kṛṣṇas tu bhagavān svayam: Bhagavān, God, means Śrī Kṛṣṇa. We have simply presented this information, saying, “Here is God. Śrī Kṛṣṇa.” Because they have taken this seriously, many young Americans and Europeans are advancing in Kṛṣṇa consciousness. Consequently many people are surprised to see how Americans and Europeans have become such great devotees and are dancing in ecstasy. How is it they are so advanced? They have taken the information seriously: kṛṣṇas tu bhagavān svayam. Whether one touches fire blindly or knowingly, fire will burn. It is not that because the fire is touched by a child, fire will not burn. These young Westerners have touched fire, and consequently it is acting as fire.
…If we hear about Kṛṣṇa, we become purified. Hearing about Kṛṣṇa means associating with Kṛṣṇa. In this way we may perfect our lives.
Teachings of Lord Kapila, the Son of Devahūti
By His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda
Chapter One
The Purpose of Lord Kapila’s Advent
TEXT 1
śaunaka uvāca
kapilas tattva-saṅkhyātā
bhagavān ātma-māyayā
jātaḥ svayam ajaḥ sākṣād
ātma-prajñaptaye nṛṇām
TRANSLATION
Śrī Śaunaka said: Although He is unborn, the Supreme Personality of Godhead took birth as Kapila Muni by His internal potency. He descended to disseminate transcendental knowledge for the benefit of the whole human race.
PURPORT
The word ātma-prajñaptaye indicates that the Lord descends for the benefit of the human race to give transcendental knowledge. Material necessities are quite sufficiently provided for in the knowledge given in the Vedic literatures, which offer a program for good living and gradual elevation to the platform of sattva-guṇa, the mode of goodness. Once one is situated in sattva-guṇa, one’s knowledge expands. On the platform of passion there is no knowledge, for passion is an impetus to enjoy material benefits. On the platform of ignorance there is neither knowledge nor enjoyment but simply animalistic living.
The Hare Krishna Movement 