…Anyone who is associated with the Supreme Lord is accepted as a first-class yogī.
…people are unaware of the miserable conditions of material life. Kṛṣṇa says in Bhagavad-gītā (13.9), janma-mṛtyu jarā-vyādhi-duḥkha-doṣānudarśanam. Real knowledge means knowing that however great one may be, the four principles of material life are present: birth, old age, disease and death.
The Kṛṣṇa consciousness movement is an attempt to make people fortunate. In this age, everyone is unfortunate (manda-bhāgyāḥ), but now we are trying to reverse the situation.
Teachings of Lord Kapila, the Son of Devahūti
By His Divine Grace A. C. Bhaktivedanta Swami Prabhupāda
Chapter Two
The Hare Krishna Movement 