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“In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.” (Sri Caitanya-caritamrta; Adi-lila 7.21)
Sri Caitanya-caritamrta 1975
By His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
Adi-lila Chapter 17, Text 21 & 23
TEXT 21
harer nāma harer nāma
harer nāmaiva kevalam
kalau nāsty eva nāsty eva
nāsty eva gatir anyathā
hareḥ nāma—the holy name of the Lord; hareḥ nāma—the holy name of the Lord; hareḥ nāma—the holy name of the Lord; eva—certainly; kevalam—only; kalau—in the Age of Kali; na asti—there is none; eva—certainly; na asti—there is none; eva—certainly; na asti—there is none; eva—certainly; gatiḥ—destination; anyathā—otherwise.
TRANSLATION
‘In this Age of Kali there is no other means, no other means, no other means for self-realization than chanting the holy name, chanting the holy name, chanting the holy name of Lord Hari.’
TEXT 23
dārḍhya lāgi’ ‘harer nāma’-ukti tina-vāra
jaḍa loka bujhāite punaḥ ‘eva’-kāra
dārḍhya lāgi’-in the matter of emphasizing; harer nāma—of the holy name of Lord Hari; ukti—there is utterance; tina-vāra—three times; jaḍa loka—ordinary common people; bujhāite—just to make them understand; punaḥ—again; eva-kāra—the word eva, or “certainly.”
TRANSLATION
“This verse repeats the word ‘eva’ [‘certainly’] three times for emphasis, and it also three times repeats ‘harer nāma’ [‘the holy name of the Lord’], just to make common people understand.
PURPORT
To emphasize something to an ordinary person, one may repeat it three times, just as one might say, “You must do this! You must do this! You must do this!” Thus the Bṛhan-nāradīya Purāṇa repeatedly emphasizes the chanting of the holy name so that people may take it seriously and thus free themselves from the clutches of māyā. It is our practical experience in the Kṛṣṇa consciousness movement all over the world that many millions of people are factually coming to the spiritual stage of life simply by chanting the Hare Kṛṣṇa mahā-mantra regularly, according to the prescribed principles. Therefore our request to all our students is that they daily chant at least sixteen rounds of this harer nāma mahā-mantra offenselessly, following the regulative principles. Thus their success will be assured without a doubt.
The Hare Krishna Movement 