…Kṛṣṇa’s only business is satisfying the devotees, and their only business is satisfying Kṛṣṇa. This is the reciprocation of love… The Supreme Personality of Godhead, wanders on the banks of the Yamunā to please the gopīs, the cowherd boys, the birds, the bees, and the cows and calves. These are not ordinary birds, bees, cows, calves, or men; they have all reached the summit of self-realization and thus, after many, many lives, have attained a position whereby they can play with Kṛṣṇa. This Kṛṣṇa consciousness movement can enable everyone to go to Kṛṣṇaloka and become Kṛṣṇa’s associate as a friend, servant, father, or mother. Kṛṣṇa is agreeable to take any of these positions in relation to His devotee.
The Hare Krishna Movement 