Today we honor the appearance day of Lord Balarama with a half day fast, followed by a nice vegetarian feast. I may even open up the bee hive to collect a little honey as an offering to Balarama at moonrise, as Balarama is very fond of the aromatic beverage Varuni, which is made from liquid honey.
…The demigod known as Varuṇa sent his daughter Vāruṇī in the form of liquid honey oozing from the hollows of the trees. Because of this honey the whole forest became aromatic, and the sweet aroma of the liquid honey, Vāruṇī, captivated Balarāmajī. Balarāmajī and all the gopīs became very much attracted by the taste of Vāruṇī, and all of them drank it together. While drinking this natural beverage, Vāruṇī, all the gopīs chanted the glories of Lord Balarāma, and Lord Balarāma felt very happy, as if He had become intoxicated by drinking that Vāruṇī beverage. His eyes rolled in a pleasing attitude. He was decorated with long garlands of forest flowers, and the whole situation appeared to be a great function of happiness because of this transcendental bliss. Lord Balarāma smiled beautifully, and the drops of perspiration decorating His face appeared to be soothing morning dew. (from Krsna Book ch. 65 Lord Balarama Visits Vrndavana)
The Hare Krishna Movement 