The following are a few select excerpts on the importance of chanting Hare Krishna. Even if there is still some offence, our chanting should not be abandoned, but rather continued day and night.
Simply our prayer should be, My dear Krishna, please remind me to always chant Your Holy Name, please do not put me into forgetfulness. You are sitting within me as Supersoul, so you can put me into forgetfulness or into remembering You. So please do not put me into forgetfulness. Please always remind me to chant, even You send me into the hell, it doesn’t matter, just so long as I can always chant Hare Krishna. (letter to Devananda, Nov. 23, 1968)
The chanting of the holy name of Lord Viṣṇu is the best process of atonement for a thief of gold or other valuables, for a drunkard, for one who betrays a friend or relative, for one who kills a brāhmaṇa, or for one who indulges in sex with the wife of his guru or another superior. It is also the best method of atonement for one who murders women, the king or his father, for one who slaughters cows, and for all other sinful men. Simply by chanting the holy name of Lord Viṣṇu, such sinful persons may attract the attention of the Supreme Lord, who therefore considers, “Because this man has chanted My holy name, My duty is to give him protection.” (Srimad Bhagavatam 6.2.9-10)
“I do not find the strength to carry on alone the sankirtana of the holy name of Hari. Please bless me by giving me just one drop of faith with which to obtain the great treasure of the holy name of Krsna.
Krsna is yours. You have the power to give Him to me. I am simply your servant running behind you shouting, “Krsna! Krsna!” (Ohe! Vaisnava Thakrua-Srila Bhaktivinoda Thakur)
The Hare Krishna Movement 