01 Apr 2015
in A.C. Bhaktivedanta Swami Prabhupada, Bhagavad-gita, Spiritual Life
Tags: A.C. Bhaktivedanta Swami Prabhupada, as it is, Bg10.10, bhagavad-gita, devoted, scholarship, spiritual advancement, Spiritual Life, tesam satata-yuktanam
This morning I was reading from the Bhagavad-gita As It Is, the following verse;
dadāmi buddhi-yogaṁ taṁ
yena mām upayānti te
To those who are constantly devoted and worship Me with love, I give the understanding by which they can come to Me.
This is one of those verses that years ago I added to my repertoire of memorized slokas, and remains today one of my favorite verses. I have come to realize, that it is not by any great knowledge or scholarship, on my part, that I will make spiritual advancement, but rather, it is by faith and devotion, that I might be able to advance spiritually.
…A person may have a bona fide spiritual master and may be attached to a spiritual organization, but still, if he is not intelligent enough to make progress, then Kṛṣṇa from within gives him instructions so that he may ultimately come to Him without difficulty. The qualification is that a person always engage himself in Kṛṣṇa consciousness and with love and devotion render all kinds of services. He should perform some sort of work for Kṛṣṇa, and that work should be with love. If a devotee is intelligent enough, he will make progress on the path of self-realization. If one is sincere and devoted to the activities of devotional service, the Lord gives him a chance to make progress and ultimately attain to Him. (from purport to Bg. 10.10)
Full Text and purport More
18 Feb 2015
in A.C. Bhaktivedanta Swami Prabhupada, Kali Yuga, Spiritual Life, Srimad Bhagavatam
Tags: always disturbed, faithlessness, irregular habits, Kali, Kali-yuga, lazy, misguided, over-sense gratification, overdependence on another’s mercy, Overeating, quarrel, SB1.1.10, self realization, sense gratification, shortened lives, unlucky
O learned one, in this iron age of Kali men have but short lives. They are quarrelsome, lazy, misguided, unlucky and, above all, always disturbed. (SB 1.1.10)
This morning as I was reading from the Srimad Bhagavam, and Srila Prabhupada was describing the symptoms of this age.
…In Kali-yuga, the duration of life is shortened not so much because of insufficient food but because of irregular habits. By keeping regular habits and eating simple food, any man can maintain his health. Overeating, over-sense gratification, overdependence on another’s mercy, and artificial standards of living sap the very vitality of human energy. Therefore the duration of life is shortened.
The people of this age are also very lazy, not only materially but in the matter of self-realization.
In this age, men are victims not only of different political creeds and parties, but also of many different types of sense-gratificatory diversions, such as cinemas, sports, gambling, clubs, mundane libraries, bad association, smoking, drinking, cheating, pilfering, bickerings, and so on. Their minds are always disturbed and full of anxieties due to so many different engagements… In the Kali-yuga the whole atmosphere is surcharged with faithlessness. Men are no longer interested in spiritual values. Material sense gratification is now the standard of civilization.
Although it is indeed a difficult age to live in, still there is a solution. In this First Chapter of Srimad Bhagavatam;
…The sages of Naimiṣāraṇya are anxious to disentangle all fallen souls, and here they are seeking the remedy from Śrīla Sūta Gosvāmī.
Full Text and Purport More
13 Jan 2015
in A.C. Bhaktivedanta Swami Prabhupada, Cow Protection, Krishna, Krishna Consciousness, Krishna Nectar, Spiritual Life, Spiritual World
Tags: caste, cow protection, cowherd boys and calves, cowherding, forest of Vrndavan, Krsna, mercantile and agricultural community, Nanda Manaraja, river yamuna, SB3.2.27, SB3.2.28, SB3.2.29, vaisya
This morning I was reading from the Srimad Bhagavatam, Canto 3, Chapter 2, and I just stopped and re-read the following three verses and purports a second time, as they were so visually attractive. Srila Prabhupada in his purport, was painting a beautiful picture of the spiritual world.
In His childhood, the Almighty Lord was surrounded by cowherd boys and calves, and thus He traveled on the shore of the Yamunā River, through gardens densely covered with trees and filled with vibrations of chirping birds. (SB 3.2.27)
…The forests on the shore of the Yamunā are all beautiful gardens full of trees of mango, jackfruit, apples, guava, oranges, grapes, berries, palmfruit and so many other plants and fragrant flowers. And because the forest was on the bank of the Yamunā, naturally there were ducks, cranes and peacocks on the branches of the trees. All these trees and birds and beasts were pious living entities born in the transcendental abode of Vṛndāvana just to give pleasure to the Lord and His eternal associates, the cowherd boys. (from purport)
Canto Three, Chapter 2, Text 27-29 More
24 Sep 2014
in Back to Godhead, Narahari das, Simple Living, Spiritual Life
Tags: Back to Godhead Magazine, bonafide religion, BTG, chant Hare Krsna, every town and village, God, Iskcon, Krsna, Narahari, narahari das, read Srila Prabhupada's books daily, Sailing Back to Godhead, Spiritual Life, spiritual master, Srila Prabhupada, The Hare Krishna Movement, the hare krsna's, transcendental knowledge
Yesterday I was cleaning out the abandoned barn at Bahulavan, which is now being put back together again, and I found an old issue of Back to Godhead Magazine mixed in with so much debris. I pulled it out, cleaned it off, and added it to my collection of Back to Godhead Magazines. I had always heard of this famous sailing ship, and finally got a chance to see it.
Sailing Back to Godhead
Article excerpted from Back to Godhead Magazine Vol. 16, No. 6, 1981
A teakwood ketch and a devotee’s determination help bring Lord Krsna’s message to the Hawaiian Islands.
“…Krsna consciousness is the only established religion I know of that openly respects all other bonafide religions. My wife and I chant Hare Krsna and read Srila Prabhupada’s books daily. It’s added a dimension to my life that I feel is essential.”
09 Sep 2014
in A.C. Bhaktivedanta Swami Prabhupada, Back to Godhead, Soul, Spiritual Life
Tags: A. C. Bhaktivedanta Swami Pabhupada, Back to Godhead Magazine, Bhagavata-dharma, BTG, God, Krsna, part and parcel of God, relationship with God, sons of God, soul, Supreme Lord Krishna, wandering soul
Which Way Home for the Wandering Soul?
A lecture by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada
Founder-Acarya of the International Society for Krishna Consciousness
Excerpted from Back to Godhead Magazine Vol. 18, No. 10, 1983
Ladies and gentlemen, thank you very much for kindly participating in this Krsna consciousness movement, which is spreading bhagavata-dharma. Bhagavata-dharma means “the activities performed in relationship with the Supreme Lord.” The Lord is Bhagavan, the Supreme Personality of Godhead, and the devotee is bhagavata, one who acts in relationship with Bhagavan.
09 Aug 2014
in Back to Godhead, Soul, Spiritual Life, The Hare Krishna Movement, Vishnujana Swami
Tags: Back to Godhead Magazine, Bhagavad-gita 2.59, BTG, His Holiness Visnujana Svami, illusion, illusory energy, mercy of the Lord, neophytes, regulative principles, soul, Spiritual Life, the Hare Krsna movement, vairagya, Visnujana Swami
Some Day the Tiny Soul Will Want to Get Out of Illusion
Instructions to the devotees of the Hare Krsna movement
given in New York City, March 31, 1974
by His Holiness Visnujana Svami
Excerpted from Back to Godhead Magazine 1974 Vol. 1, No. 65
…As soon as one gets the association of the bhakti-vedanta, the pure devotee or spiritual master, and hears from his lips the nectarean waves flowing just like the wonderful River Ganges, these waves enter his ears and his heart and purify him. Thus he is freed from the seeds of contaminated material desires. When he hears sufficiently, his intelligence becomes satisfied, and he agrees to act on the instructions of his bona fide spiritual master. The more he acts on these instructions, the more he becomes freed from past bad habits and the conditional responses of this material world. Thus his conditional association is completely vanquished. This, of course, is where he achieves a spiritual taste (ruci) and spiritual strength (vairagya).
full lecture More
09 Jun 2014
in A.C. Bhaktivedanta Swami Prabhupada, Bhagavad-gita, Devotional Service, Dharma, Spiritual Life
Tags: A.C. Bhaktivedanta Swami Prabhupada, active state, Bhagavad Gita, devotee as a conjugal lover, devotee as friend, devotee as parent, devotional service, eternal relationship with the Lord, passive state, relationship, svarupa, transcendental friendship
click on image to enlarge
I have always loved this picture since the first time I opened the Bhagavad-gita some 42 years ago. It is a beautiful image of life in the Spiritual Sky, and also, it is a nice graphic description of the 5 types of relationships one can have with the Supreme Lord. The following is a short description, from the Introduction to the Bhagavad-gita As It Is, about the eternal nature, and the 5 types of relationships on can have with the Lord.
…In this material world we find that everything is temporary. It comes into being, stays for some time, produces some by-products, dwindles and then vanishes. That is the law of the material world, whether we use as an example this body, or a piece of fruit or anything. But beyond this temporary world there is another world of which we have information. This world consists of another nature which is sanātana, eternal. Jīva is also described as sanātana, eternal, and the Lord is also described as sanātana in the Eleventh Chapter. We have an intimate relationship with the Lord, and because we are all qualitatively one—the sanātana-dhāma, or sky, the sanātana Supreme Personality and the sanātana living entities—the whole purpose of Bhagavad-gītā is to revive our sanātana occupation, or sanātana-dharma, which is the eternal occupation of the living entity. We are temporarily engaged in different activities, but all of these activities can be purified when we give up all these temporary activities and take up the activities which are prescribed by the Supreme Lord. That is called our pure life.
…That destination is called the sanātana sky, the eternal spiritual sky. (from Introduction to Bhagavad-gita As It Is)
26 May 2014
in A.C. Bhaktivedanta Swami Prabhupada, Krishna's flute, Radha Krishna, Radha Madhava, Spiritual Life, Srimati Radharani
Tags: 1975 edition, A.C. Bhaktivedanta Swami Prabhupada, fifth note, flute, Krishna's Flute, Kuruksetra, Radha, Radharani, Sri Caitanya-caritamrta, Vrndavan, Yamuna
[This is a verse spoken by Śrīmatī Rādhārāṇī.] “My dear friend, now I have met My very old and dear friend Kṛṣṇa on this field of Kurukṣetra. I am the same Rādhārāṇī, and now We are meeting together. It is very pleasant, but still I would like to go to the bank of the Yamunā beneath the trees of the forest there. I wish to hear the vibration of His sweet flute playing the fifth note within that forest of Vṛndāvana.”
31 Mar 2014
in A.C. Bhaktivedanta Swami Prabhupada, Ecstasy, Spiritual Life, Spring, Srila Prabhupada's Books, Srimad Bhagavatam
Tags: A.C. Bhaktivedanta Swami, devotee, lotus feet of the Lord, material enjoyment, perfection in devotional service, pure devotional service, remembering Krishna, SB 1.5.19, spiritually relishable, spring break, Srila Prabhupada's books
I guess we all have our favorite verse or sloka from Srila Prabhupada’s books, and a favorite picture as well. This is probably my favorite verse from the Srimad Bhagavatam. It speaks to me, and I find that I quote this verse often when I am speaking with others about the joyous nature of Krishna consciousness.
I will be away from the computer for the next few weeks as we are taking a ‘spring break’, but I wanted our last post to be about Remembering Krishna.
My dear Vyāsa, even though a devotee of Lord Kṛṣṇa sometimes falls down somehow or other, he certainly does not undergo material existence like others [fruitive workers, etc.] because a person who has once relished the taste of the lotus feet of the Lord can do nothing but remember that ecstasy again and again. (Srimad Bhagavatam 1.5.19)
…Pure devotional service is so spiritually relishable that a devotee becomes automatically uninterested in material enjoyment. That is the sign of perfection in progressive devotional service. A pure devotee continuously remembers the lotus feet of Lord Śrī Kṛṣṇa and does not forget Him even for a moment, not even in exchange for all the opulence of the three worlds. (from purport)
Full Verse and Purport More
03 Feb 2014
in Remembering Srila Prabhupada, Satsvarupa das Goswami, Spiritual Life, Spiritual Master, Spiritual World, Srila Prabhupada, Srila Prabhupada Lilamrta
Tags: Citsukhananda das, Cuernavaca, happies, hatha yoga, hippies, India personified, kirtan in mexico, Laksmi-priya dasi, mexico, Mexico City, prabhupada, Spiritual world, Srila Prabhupada, yoga, yoga in mexico
click on image to enlarge
I was talking with one devotee the other day about Puerto Vallarta Mexico. We both agreed that it was a very beautiful and magical place and the devotee informed me that Srila Prabhupada had once visited there, liked it very much and said it reminded him of the birth place of Bhaktivinoda Thakur. This prompted me to do a search on Srila Prabhupada’s visit to Mexico…
20 Jan 2014
in A.C. Bhaktivedanta Swami Prabhupada, Arts and Crafts, Brahma-samhita, Gopis, Spiritual Life, Srimati Radharani
Tags: ananda cinmaya, Bhaktisiddhanta Sarasvati Thakura, Brahma-samhita, ecstatic potency, Goloka, govindam adi-purusam, I worship Govinda, Radha, rasa, sixty four artistic activities, Sixty-four Activities in Fine Arts and Crafts, Sri Brahma-samhita
click on image to enlarge
In yesterdays post we listed the 64 Arts and Sciences that Krsna and Balarama learned from their spiritual master, today we list the The Sixty-four Activities in Fine Arts and Crafts, learned by Srimati Radharani and the gopis, as found in the Brahma-samhita text 37.
I worship Govinda, the primeval Lord, residing in His own realm, Goloka, with Rādhā, resembling His own spiritual figure, the embodiment of the ecstatic potency possessed of the sixty-four artistic activities, in the company of Her confidantes [sakhīs], embodiments of the extensions of Her bodily form, permeated and vitalized by His ever-blissful spiritual rasa.
Full text and purport follow More
18 Jan 2014
in A.C. Bhaktivedanta Swami Prabhupada, Qualities of a Devotee, Spiritual Life, Srila Prabhupada
Tags: A.C. Bhaktiveanta Swami Prabhupada, devotional service, free from false ego, friend to all living entities, non envious, perfectional stage of spiritual life, qualities of a devotee
As devotees, or rather as practitioners of bhakti-yoga, we should be aspiring to act in such a way that all of our actions and words will be an inspiration to others. We are representatives of our spiritual master and Krishna. And as such should try to act according to the instructions given in the Bhagavad-gita.
The perfectional stage of spiritual life which one can experience even while being in the material world is described in the Twelfth Chapter of Bhagavad-gītā as follows:
“One who is not envious but who is a kind friend to all living entities, who does not think himself a proprietor, who is free from false ego and equal both in happiness and distress, who is always satisfied and engaged in devotional service with determination and whose mind and intelligence are in agreement with Me-he is very dear to Me. He for whom no one is put into difficulty and who is not disturbed by anxiety, who is steady in happiness and distress, is very dear to Me. A devotee who is not dependent on the ordinary course of activities, who is pure, expert, without cares, free from all pains, and who does not strive for some result, is very dear to Me. One who grasps neither pleasure or grief who neither laments nor desires, and who renounces both auspicious and inauspicious things, is very dear to Me. One who is equal to friends and enemies, who is equipoised in honor and dishonor, heat and cold, happiness and distress, fame and infamy, who is always free from contamination, always silent and satisfied with anything, who doesn’t care for any residence, who is fixed in knowledge and engaged in devotional service, is very dear to Me. He who follows this imperishable path of devotional service and who completely engages himself with faith, making Me the supreme goal, is very, very dear to Me.” (Bg. 12.13-20)
09 Jan 2014
in A.C. Bhaktivedanta Swami Prabhupada, Spiritual Life, Sri Caitanya-Caritamrta
Tags: A.C. Bhaktivedanta Swami Prabhupada, affection, devotional service, gopis, Lord Krsna, Lord's mercy, obliged by affection, service rendered in affection, special mercy, Sri Caitanya-caritamrta, veneration
click on image to enlarge
Two Ways to Approach the Lord; Affection & Veneration
“Lord Kṛṣṇa’s mercy is dependent only on affection. Being obliged only by affection, Lord Kṛṣṇa acts very independently. (Cc. Madya 10. 139)
I have been looking for this(above) verse for the longest time. I remember reading this verse and purport a couple of years ago, and could not remember which book of the Sri Caitanya-caritamrta it came from. But today by Krsna’s mercy, I found the verse and purport.
“…Lord Śrī Kṛṣṇa, the Supreme Personality of Godhead, is merciful, but His mercy does not depend on mundane rules and regulations. He is dependent only on affection and nothing else. Service to Lord Kṛṣṇa can be rendered in two ways. One can serve the Lord in affection or in veneration. When service is rendered in affection, it is the Lord’s special mercy. When service is rendered in veneration, it is doubtful whether Kṛṣṇa’s mercy is actually involved.” (from purport Cc. Madya 10. 139)
Full text and purport More
08 Jan 2014
in A.C. Bhaktivedanta Swami Prabhupada, Bhagavad-gita, Letters by Srila Prabhupada, Spiritual Life
Tags: A.C. Bhaktivedanta Swami Prabhupada, Bhagavad Gita, body mind and intelligence, conditioned soul, Krsna, Krsna conscious person, krsna consciousness, Letters by Srila Prabhupada, material contamination, purified activities, sadacara
…I wish everyone of my devotees may purify himself from all material contamination and thus be eligible for entering into the association of the Supreme Personality of Godhead. Material life means indulging in sense gratification which diverts our attention from spiritual importance and thus we remain captive under the bewilderment of Maya. This is the most dangerous of our condition of life. Intelligent persons therefore try to avoid it under the protection of Krsna and the Spiritual Master. (from a letter by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada Aug.25 1970)
…A conditioned soul, entangled in material contamination, is sure to act in the material atmosphere, and yet he has to get out of such an environment. The process by which the conditioned soul can get out of the material atmosphere is Kṛṣṇa consciousness. (purport Bg. 4.24)
…By acting in Kṛṣṇa consciousness for the satisfaction of the senses of Kṛṣṇa, any action, whether of the body, mind, intelligence or even of the senses, is purified of material contamination. There are no material reactions resulting from the activities of a Kṛṣṇa conscious person. Therefore, purified activities, which are generally called sadācāra, can be easily performed by acting in Kṛṣṇa consciousness. (purport Bg. 5.11)
23 Dec 2013
in A.C. Bhaktivedanta Swami Prabhupada, Caaitanya-caritamrta, Caitanya Mahaprabhu, Practicing Krishna Consciousness at Home, Spiritual Life, Sri Caitanya-Caritamrta
Tags: 1975 edition, A.C. Bhaktivedanta Swami Prabhupada, devotee showbottle devotee, false renunciant, Lord Caitanya Mahaprabhu, ocean of material existence, ordinary man, self realization, Spiritual Life, Sri Caitanya Caritamrta
“Be patient and return home. Don’t be a crazy fellow. By and by you will be able to cross the ocean of material existence. You should not make yourself a showbottle devotee and become a false renunciant. For the time being, enjoy the material world in a befitting way and do not become attached to it. Śrī Caitanya Mahāprabhu continued: “Within your heart, you should keep yourself very faithful, but externally you may behave like an ordinary man. Thus Kṛṣṇa will soon be very pleased and deliver you from the clutches of māyā.” (Sri Caitanya-caritamrta: Madhya-lila Chapter 16, Text 237-239)
I have always liked this verse, it is sage advise for anyone practicing spiritual life (self-realization), in this age. “Within your heart, you should keep yourself very faithful, but externally you may behave like an ordinary man.” It is not that everyone who is interested in practicing Krishna Consciousness must artificially renounce the world, shave their head, put on robes, become a nun or monk, and live in a temple. No the instruction is here; “enjoy the material world in a befitting way and do not become attached to it.”
The peace and happiness for which we are all hankering for life after life, moment after moment, we will get when our desires become purified, and dovetailed with the Lord. One who desires sense gratification, the enjoyment of material satisfaction, will never be happy. That is not possible. If you want peace, if you want happiness, if you want perfection in your life, then just begin to dovetail your desires, activities, and potentials with the Supreme Personality of Godhead. Then you will see what real happiness is, and can tell who is really crazy.
Full Text and purports More
17 Dec 2013
in A.C. Bhaktivedanta Swami Prabhupada, Bhagavad-gita, Spiritual Life, Spiritual World
Tags: A.C. Bhaktivedanta Swami Prabhupada, abode of Lord Sri Krsna, actual happiness is eternal, eternal, eternal kingdom, kingdom of the Supreme, material world, nirmana-moha, sanatana, Spiritual world
click on image to enlarge
…In this material world we find that everything is temporary. It comes into being, stays for some time, produces some by-products, dwindles and then vanishes. That is the law of the material world, whether we use as an example this body, or a piece of fruit or anything. But beyond this temporary world there is another world of which we have information. This world consists of another nature which is sanātana, eternal. (from the Introduction to the Bhagavad-gita As It Is)
30 Nov 2013
in A.C. Bhaktivedanta Swami Prabhupada, Caaitanya-caritamrta, Chanting Hare Krishna, Sahajiya, Spiritual Life, Spiritual Master, Sri Caitanya-Caritamrta
Tags: A.C. Bhaktivedanta Swami Prabhupada, Adi-lila 7.95-96, association of devotees, chanting Hare Krishna, guru, holy name of the lord, instructions of the spiritual master prabhupada vani, Lord Krsna, Spiritual Life, spiritual master, Sri Caitanya Caritamrta, vani
“I firmly believe in these words of My spiritual master, and therefore I always chant the holy name of the Lord, alone and in the association of devotees. That holy name of Lord Kṛṣṇa sometimes causes Me to chant and dance, and therefore I chant and dance. Please do not think that I intentionally do it. I do it automatically. (Sri Caitanya-caritamrta Adi-lila 7.95-96)
A person who cannot keep his faith in the words of his spiritual master but acts independently never receives the authority to chant the holy name of the Lord. (from purport)
This is one of my favorite verses from the Sri Caitanya-caritamrta, and the purport here is one of the most important lessons in spiritual life. Namely, success in spiritual life is faith in the words of the spiritual master and following his instructions. Thereby receiving his blessings. If one receives the blessings of his spiritual master he can chant the holy name of the lord constantly.
Full text and purport More
20 Nov 2013
in Back to Godhead, Brahmananda das, Spiritual Life, Spiritual World, Vrndavana
Tags: Back to Godhead Magizine, Brahmananda Swami, His Divine Grace Srila Prabhupada, Kusum Sarvara, Spiritual Life, spiritual qualification, Spiritual world, Srila Prabhupada, Vrndavan
Please click on image to enlarge
Vrndavana – Land of No Return
by Brahmananda Swami
Excerpted from Back to Godhead Magazine 1975 Vol.10, No. 11
I once visited Vrndavana, India with His Divine Grace Srila Prabhupada. As I accompanied him on his daily walk one morning we suddenly came upon a particularly beautiful spot. The cool sands were thick with foliage; the tall trees full of singing birds. As the sun brightened the clear morning sky, peacocks filled the air with their peculiar call.
Srila Prabhupada looked over his shoulder and said to me, “So, Brahmananda, this is Vrndavana. How do you like it?”
“It’s wonderful, Srila Prabhupada,” was all I could reply. I felt that he was actually revealing the glories of Vrndavana to me even though I had no particular spiritual qualification.
Vrndavana is the place where the Supreme Lord Sri Krsna appeared five thousand years ago. Lord Krsna descended there from His own spiritual planet, Goloka Vrndavana to attract us by displaying His supernatural pastimes. Srila Prabhupada has explained that when Krsna descends to the material world, this same Vrndavana descends with Him just as an entourage accompanies an important personage. Because when Krsna comes His land also comes, Vrndavana is not considered to exist in the material world. Therefore devotees take shelter of the Vrndavana in India, for it is considered to be a replica of the original Goloka Vrndavana.
25 Sep 2013
in A.C. Bhaktivedanta Swami Prabhupada, Bhagavad-gita, Krsna Consciousness, Spiritual Life, Yoga
Tags: A.C. Bhaktivedanta Swami Prabhupada, Arjuna, as it is, Bg. 6.29, Bg. 6.30, bhagavad-gita, bhakti yoga, Krishna, Krishna consciousness, krsna conscious yogi, love of God, self realization, true yogi, yoga, yogi
Please click on image to enlarge
A true yogī observes Me in all beings, and also sees every being in Me. Indeed, the self-realized man sees Me everywhere. (Bg. 6.29)
For one who sees Me everywhere and sees everything in Me, I am never lost, nor is he ever lost to Me. (Bg. 6.30)
…A person in Kṛṣṇa consciousness certainly sees Lord Kṛṣṇa everywhere, and he sees everything in Kṛṣṇa…Nothing can exist without Kṛṣṇa, and Kṛṣṇa is the Lord of everything—this is the basic principle of Kṛṣṇa consciousness.
…Kṛṣṇa consciousness is the development of love of Kṛṣṇa—a position transcendental even to material liberation. (from purport to Bg.6.30)
Bhagavad-gita As It Is 1972 Edition
By His Divine Grace A.;C. Bhaktivedanta Swami Prabhupada
Chapter 6, Text 29-30
Full Text and Purports More